Branding Celebrities

The word celebrity has a rich history with roots in the 14th century. It stems from the Latin adjective ”celeber,” meaning famous and celebrated.

Media Matters

DKC has long worked with some of the most well-known and innovative media companies in the country – from the New York Daily News, the legendary tabloid, to WNYC, the most listened to public radio station in the country.

Brain Food for Thought

It’s often the challenges we face in life that push us forward. Imagine for a second that you find out some really bad news about your health.

Extra, Extra Read All About It

I finally bit the bullet. I knew the day was coming. It was time to experience life without the print edition of The New York Times.

Building the Butler Brand

”Selection Sunday” has always been one of the most exciting days of the year for me and I suspect for millions of other college basketball diehards across the country.

Black and White

Two ceramic penguins, a Tiffany glass lamp and a book of matches from the Two Boots pizza joint rested on the Mission-style side table that held my camera bag.

View From The Top

January 2, 2009, 7:24 AM. I was on top of the world. In reality, I was on the roof of Africa, having just reached the summit of Mt.

The Big Easy…Not so Easy

I still remember it as if it was yesterday. Sitting in the end zone in Miami during Super Bowl XLIV watching Tracy Porter jump the route and intercept Peyton Manning, running it back for a game clinching touchdown that gave the Saints their first Super Bowl in franchise history.

The Soul of Luxury

How do you take a luxury product to market in an economically distressed time? Interestingly, as we looked at the challenges posed by the economy on this practice area, we found that what we do varies little; and as we reviewed the larger landscape to include products we respect, we found that the best marketing plans continue to focus on value, a concept that has less to do with cost and more to do with the concept of timelessness, an attention to detail and craftsmanship.

Sports Sponsorship: A Whole New Ball Game

It’s hard to imagine, but the Super Bowl wasn’t always so super. The inaugural game back in 1967 failed to sell-out, featured the Anaheim High School Drill Team as halftime entertainment and left fans more curious than captivated.