|

Analytics

The value of even the most powerful content can be amplified by finding the exact right audience, and delivering it through the best medium. The data revolution has captured the public’s imagination, and rightly so. The availability of targeting and analysis tools, tactics, and methodology has completely changed the game. Our team combines cutting edge data science, technology, and proprietary tools to help you target and engage communities of reporters, influencers, advocates, consumers, or donors. From measuring the impact of a publicity effort, to message testing, to full-scale modeling and audience development efforts, DKC Analytics can give you a critical edge.