Location: New York
We’re seeking a Social Media + Influencer Strategist to join DKC Connect, the social and digital arm of DKC.
This role will be in charge of researching, identifying, securing, and managing relationships with influencers that help grow brand awareness via influencer partnerships and developing and implementing digital content campaigns.
While primarily working within the influencer-marketing practice, this position requires a working understanding of social marketing to advise clients and peers on integration strategies. The position will be responsible for leading the strategy and execution of day-to-day influencer marketing activities on behalf of brands, using influencers as brand advocates, content promoters, and content contributors.
Monitor analytics of influencer outreach to enhance social and content strategy across multiple channels including Snapchat, Facebook, Instagram, Twitter, YouTube, etc
Help with daily management of social media communities, build growing social media following and increase overall engagement with followers
Understanding of social media and how to craft content that will perform well on each platform
Ability to manage several tasks at once and switch seamlessly between them without missing a deadline
Excellent communication, interpersonal, and organizational skills
Confident backing up content decisions with both data and judgment
Versed in using digital analytics tools — Simply Measured, Traackr, HyPR, Thuzio — to research and identify key influencers within different verticals
Understand and maintain compliance with proper FTC guidelines for brand activities
Ability to present information clearly, concisely and engagingly to an audience
Extensive knowledge of influencer-marketing landscape, including industry trends and relationships with influencers of varying verticals
Experience building strategy and messaging briefs that support long-term, qualified brand engagements
Positive team member who is supportive of others and works towards common successes
Manage the design, planning, construction and execution of influencer marketing campaigns on behalf of clients
Identify, establish and manage ongoing opportunities for brands to engage with influencers
Secure and negotiate earned and paid partnerships on behalf of clients, including news items, product reviews, content exchanges, user-generated content, social engagement, etc.
DKC is an Equal Employment Opportunity Employer (EEO)
Please send your cover letter and resume to firstname.lastname@example.org