DKC has gained a national reputation for strategic thinking, creativity and expert media relations, along with superior client service and our innovative approach to practicing public relations and integrated marketing. DKC was founded under the philosophy of aggressive media outreach and building the best journalist relationships in the business, and we operate on the principle that strategic public relations requires a thorough understanding of the media.

We specialize in helping our clients achieve their business objectives by strategically shaping and impacting the news cycle. We know how to craft a story to suit the media outlet; we are always searching for the unique idea, the different angle, and the fresh take on a familiar story.

We are strategists and storytellers, using our passion and deep knowledge of our clients’ industries and the media landscape to deliver coverage well beyond the typical news stories. We are focused on providing results that impact our clients’ businesses, and are driven by our ability to create connections between our clients and the audiences important to them.

Advertising

We represent and partner with the nation’s leading creative and marketing agencies and understand the business, culture and trends of the industry; broad experience launching innovative advertising platforms and developing stories that help showcase the agencies’ work; maintain personal relationships with the reporters who specialize in marketing and advertising.

Architecture, Real Estate and Design

We work with some of the world’s leading architects, designers and real estate developers to promote their projects and their brand. We have a deep understanding of the intersection between real estate, architecture/design and cultural trends, as well as the political and economic events that affect ‘the business of design.’ We know how to secure the right media coverage that can positively impact the viability of a project or an idea. We have longstanding relationships with the media who cover and influence the world of real estate and design.

The Arts

Strong experience working across a spectrum of artistic and cultural platforms – including film, live performance, museums, public art and architecture – we have an in-depth knowledge of the arts and entertainment industries; we are experts at strategic planning with a non-traditional creative bent, supported by the best media relations and expertise to generate high-impact coverage beyond the arts pages, building broader conversations across a wide variety of audiences.

Beauty

We represent some of the top beauty brands in the industry, facilitating new brand or product launches, store openings, partnerships and events. Using our relationships with the media and influencers, we elevate beauty brands, connect clients with their target audiences, and position the brand within the marketplace. We know how to get brands in front of stylists, editors, influencers and celebrities, and we know how to maximize that exposure once your product gets into the right hands.

Community Engagement

We combine our consumer marketing expertise with our knowledge of current events to create campaigns that impact policy makers while also reaching key constituents throughout the country. We work with advocates, community organizations and officials on diverse public policy initiatives, integrating all communications, including op-eds, letters to the edits, direct mail and issue marketing. DKC also engages both local and multicultural publications for ongoing communications.

Consumer Products

Representing some of the most iconic lifestyle and consumer product brands, we utilize pop culture to create newsworthy angles for our clients and create compelling campaigns to launch and revitalize brands. We look for opportunities to mix smart marketing ideas and events to garner maximum buzz for our client’s products.

Corporate Representation

Representing some of the nation’s biggest and most innovative companies, we understand the corporate culture and landscape and are equally adept at both internal and external messaging. We work with companies large and small, public and private, on a wide variety of issues – from executive profiles to brand building to crisis management – delivering results with bottom line impact. We look beyond traditional corporate channels to create news for the companies and their business interests – reaching business, consumer, investor and internal audiences.

Creative Properties

DKC works with many companies that market character and brand intellectual properties to develop and launch innovative communications campaigns that keep these prized possessions top of mind among both consumer and business audiences. From promoting new branded product launches to introducing refreshed looks and orchestrating re-launches, we know how to manage the public image of the most valued assets for many industry leaders.

Digital Content

Vast experience representing digital production studios and digital networks to promote their content, handle launches, raise their profile as leaders in the production and distribution of digital content as well as position their executives as experts in this continuously changing landscape.

Education

Some of the nation’s most prestigious educational institutions turn to DKC for support on development, recruitment and reputation building. Interacting with administrators, faculty and students, we identify and tell their stories, using their assets to heighten awareness and support for the institution among key constituencies. We have experience working with education media across broadcast, print and online outlets, including national education writers, regional reporters at ‘hometown’ outlets and education trade publications.

Entertainment

DKC specializes in working with entertainment at the intersection of corporate enterprise and creative pursuits. We take a 360 degree approach to building our clients’ brands – from personalities to entertainment executives to corporate clients who use entertainment sponsorships to help bring their products and services to life. We craft long term plans for our clients, their brands, careers and artistic aspirations.

Fashion

We have an intimate knowledge of the fashion industries, facilitating all aspects of a brand building campaign from runway to retail and promoting the individuals behind the brands. With a deep knowledge of the media, influencers and events that can elevate fashion brands, we connect clients with audiences important to them by putting fashion within its larger context. From Fashion Week to showrooms, we have a vast knowledge of the fashion community.

Food & Beverage

We have an unparalleled knowledge of the media, publishing and food & beverage landscape, enabling us to uniquely position brands and build personalities; we work with a wide range of food and beverage clients, including restaurant and nightlife venues, culinary retail brands via properties we represent from iconic locales such as the South Street Seaport to hotels and resort casinos such as The James and Harrah’s to sports destinations such as Citi Field.

Health & Wellness

With extensive experience representing clients across the health and wellness spectrum – ranging from medical centers and institutions of higher learning to online properties, media brands, consumer products and non-profits – we build awareness for innovative brands.

Healthcare and Academic Medicine

DKC maintains one of the largest provider-based healthcare practices in the country. DKC has a broad and deep understanding of the specialties and nuances of the healthcare industry, having worked with some of the nation’s leading academic, research and medical centers. We are known for developing multiplatform campaigns that build census and fundraising efforts by highlighting innovation, cutting-edge medicine, health and policy issues and thought leadership.

Hospitality & Tourism

With one of the largest hospitality practices of any full-service public relations firm, we have broad experience working with the top names in the industry on a global scale. We have developed an expertise in building buzz for destinations, both domestic and international, and extending the story beyond the travel pages. We look for opportunities to connect clients via strategic partnerships that create media hooks and enhance both brands.

Interactive Entertainment & Video Gaming

DKC represents some of the top names in the video game industry as well as entertainment and media industry heavyweights on their interactive entertainment ventures. We have expertise across all major gaming segments: Console platforms; virtual worlds; PC and downloadable titles; online casual games. We specialize in gaming enthusiast and mainstream, consumer, product-focused publicity efforts, and also have a deep understanding of the business side of the gaming industry.

Luxury

We represent some of the most widely-recognized luxury brands on the planet. We recognize the particular, individual needs of our luxury clients – ensuring every detail of each initiative we execute reflects the brand’s image and exclusivity and maintains the brand’s integrity, while broadening their scope.

Media Business

Major media companies engage DKC to raise their profile, handle launches/re-launches, promote their content and experts as well as guide them through sweeping changes in economics and format. We are attuned to the business of media. We know the outlets and reporters who cover the industry and influence the influencers. We understand the need to drive readers to content – online and off – and advertise to those readers, using the media itself to fuel that cycle.

Military and Veterans Affairs

DKC has a long record of achievement working on matters pertaining to military and veterans affairs. We create national, regional, and local public affairs/public engagement campaigns that raise awareness of the trials and triumphs of returning veterans, highlight strategic partnerships between Veteran Service Organizations and corporate clients, and special events that highlight the heroism and sacrifices made by those who have served in our nation’s Armed Services.

Multicultural Expertise

We conceptualize and execute media campaigns for some of the most recognized brands in the multicultural and urban communities including personalities, media properties, award shows and events.

Museum & Cultural Institutions

DKC has extensive experience opening museums and cultural centers. With an expertise crafting multiple story angles – from architecture and programming to trends in cultural offerings – we start early in the process to garner coverage in the planning stages and execute high-profile grand opening events, as well as VIP and press previews.

Music

We have immense experience representing the people and companies that make the music industry work, including: artists, managers, producers, corporate entities, agents and executives, record labels and production and touring companies. We have a deep understanding of the ins and outs of the industry, including the press that covers it, as well as significant experience with corporate-branded music campaigns.

Non-Profit

Our passion for social causes brings us to nonprofit work, but our unique ability to bridge public affairs and consumer-facing issues drives success for our clients. DKC staff have years of experience in not-for-profit management, with proven expertise to meet the unique communication needs of those clients. We know how to build buzz that is smart and makes a difference, moving clients beyond the headlines to produce tangible impact on fundraising, community involvement and public understanding.

Professional Services

We develop and implement impactful media and communications plans for a wide-range of professional service firms, including: law firms, accounting firms, consulting firms and advertising/media companies. The services we provide include expert positioning, crisis communications, media relations, thought leadership (speech writing/op-eds and speaking opportunities) and philanthropic and public affairs advice.

Public Safety

Created in 2000, DKC’s industry-leading specialty practice focused on public and life safety has worked with a diverse array of clients – large corporations, trade associations, unions, and local fire departments and other first responder agencies – helping them communicate critical safety, prevention and best-practices messaging to key constituencies, often under crisis conditions.

Our Public Safety team includes nationally-recognized experts in media relations for emergency service providers, all with first-hand knowledge of the issues facing today’s fire and emergency medical services, as well as labor issues relating to emergency services.

We have helped fire departments and other public safety organizations develop communications strategies geared towards increasing public awareness and implementing effective emergency services and programs.

Sports Marketing

DKC is a trusted partner for Fortune 100 companies, sports leagues, franchises, associations, venues, sponsors, owners and athletes. We manage some of the most prestigious and lucrative sports sponsorships, conceptualizing and activating compelling programs to create added-value PR that bring these strategic partnerships to life. DKC’s sports team utilizes its unparalleled relationships, astute knowledge of the media and a unique ability to identify news angles to build high-impact coverage for clients well beyond the traditional sports media landscape.

Startups

DKC helps establish the public profiles of startups, leveraging the services that they provide and their executives’ expertise to garner press attention. DKC continually hones startups’ key messages to generate additional attention from reporters covering the tech beat and other verticals relevant to their business. We generate results that keep target audiences – consumers, partners, and investors – aware, engaged, and talking.

Sustainability

DKC has represented some of the nation’s most environmentally innovative corporations and organizations and has a deep understanding of the cultural issues, political landscape and market forces that shape the arena. DKC works with corporations to extend the reach of their sustainability and corporate responsibility plans and with non-profit clients to build support for environmental sustainability, from climate change legislation to consumer engagement on “going green.”

Technology

From some of the original trailblazers to today’s leading innovators, DKC has launched and supported a range of new media leaders across products, platforms and original online content. Maintaining daily interaction with bloggers, social media influencers and traditional journalists who cover the tech industry and related fields, we understand how to move opinion and build brands in this highly competitive space.

Television

DKC has represented media entities from all aspects of the television world, including: Linear Networks (USA Network, SyFy Channel, AMC, Nickelodeon, truTV, Showtime); Multiplatform (FEARnet, Howard TV, Yahoo!, Vuguru, Collective Digital Studio); and Syndicated / Nationally Broadcast Daytime Shows (“The Wendy Williams Show,” “Dr. Oz”). With a focus across trade, consumer and business media, we secure coverage on and off the television pages.