Sports Marketing Public Relations

The DKC Sports team is a trusted, longtime partner of Fortune 100 companies, sports leagues, franchises, associations, venues, sponsors, owners and athletes. We manage some of the most prestigious and lucrative sponsorships in all of sports, conceptualizing and activating compelling programs to create added-value PR that bring these strategic partnerships to life.

With a seasoned staff that is deeply rooted in all aspects of the sports business – from high-level front office posts to sports journalism – DKC’s Sports team utilizes its unparalleled relationships, astute knowledge of the media and a unique ability to identify news angles to build coverage for clients well beyond the traditional sports media landscape, creating brand exposure in key areas such as lifestyle, entertainment and business.

Our approach combines a solid understanding of our clients’ goals, development of a strategic communications game plan and flawless implementation of a tailored program that leverages sports into coverage that enhances brand image and most importantly, drives business.

We currently work with a wide range of clients such as:

United States Tennis Association
NYRR & The NYC Marathon
Turner Sports
Fanatics.com
New Balance
New Era
New York City’s YMCA
Liberty National Golf Course

Additionally, we manage the sports activations for major corporate clients like Delta and Citi.