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Public Relations | Marketing | Government Affairs

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Tough Mudder

objectives

DKC was retained by Tough Mudder to handle all domestic public relations.

Position the brand as the leader in the mud run/obstacle adventure space as well as the best and most challenging alternative to marathons and triathlons.

Elevate the profile of Tough Mudder and their CEO to become mainstream names.

strategies

Infiltrate all participating markets with a full-blown PR campaign targeting radio, broadcast, print and online for both pre, day of and post-coverage.

To raise brand awareness, DKC targeted specific national publications to highlight the extreme aspects of the course.

Highlight the profile of CEO Will Dean to business press.

Leverage corporate sponsorships to gain traction amongst the media and mainstream participants.

results

Since we started working with Tough Mudder, DKC has helped raise their profile in a highly competitive marketplace making them the number one brand in the mud run category with more registered participants than the others.

DKC successfully implemented a wide range of publicity geared towards men’s and women’s publications, business press, health & fitness writers, along with national and regional consumer press.

PR highlights include a four-page feature in Maxim magazine, feature placements in the New York Post, Crains, Yahoo, GQ, Los Angeles Times, Men’s Health, CNBC, Bloomberg, Shape, etc.