Taking Care of Frontline Responders
As a trusted partner and counsel, DKC led the company’s response with robust public affairs and consumer strategies including the company’s Frontline Stays program, aimed at onboarding 100,000 listings for medical first responders in the US as part of a global effort to provide safe harbor for essential workers. The announcement once again positioned Airbnb as a community actively working for the public good and garnered more than 400 pieces of positive coverage across consumer, business and lifestyle media. The campaign rallied the US host community to list nearly double its intended goal of available listings, while housing thousands of first responders to date.