Maximizing Return on News
Case Study
Hello Bello
Case Study / Hello Bello
Hello Bello
SUNSHINE & RAINBOWS
Kristen Bell and Dax Shepard are parents who believe that there is no such thing as other people’s children. (Though they reserve the right to deny that when it’s diaper duty time!). They are two of Hello Bello’s co-founders and they started the company because they believe all babies deserve the best, which means all parents should have access to affordable, premium products.
HELLO MEDIA BLITZ
Anchored by an exclusive retail partnership with Walmart, the DKC team choreographed a 360-media splash across parent/family, entertainment, news, lifestyle and retail trade. In collaboration with Bell and Shepard, we strategically designed a launch media tour that included a blend of embargoed and live broadcast, print, radio and digital media, as well as, influencers and bloggers; capturing the news cycle and making the launch a trending topic across social media.
Return on News
Launch Day
150+
unique media stories
1B+
impressions
95
top media and influencer social mentions
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