IT’S A MARATHON, NOT A SPRINT
In 2018, NYRR expanded DKC’s scope of work to include all aspects of the organization’s business and events efforts. From storytelling initiatives for human interest runners and professional athletes to NYRR’s internal youth and community programs, DKC has worked hand-in-hand with NYRR to craft a smart and impactful approach. In addition to focusing our efforts around the TCS New York City Marathon, DKC has been tasked with driving awareness for other tentpole events including the United Airlines NYC Half Marathon, Popular Brooklyn Half, United Arab Emirates Healthy Kidney 10K, and New Balance Fifth Avenue Mile.