New York Road Runners

Case Study
New York Road Runners

Case Study / New York Road Runners

New York Road Runners

Running on DKC

IT’S A MARATHON, NOT A SPRINT

IT’S A MARATHON, NOT A SPRINT

In 2018, NYRR expanded DKC’s scope of work to include all aspects of the organization’s business and events efforts. From storytelling initiatives for human interest runners and professional athletes to NYRR’s internal youth and community programs, DKC has worked hand-in-hand with NYRR to craft a smart and impactful approach. In addition to focusing our efforts around the TCS New York City Marathon, DKC has been tasked with driving awareness for other tentpole events including the United Airlines NYC Half Marathon, Popular Brooklyn Half, United Arab Emirates Healthy Kidney 10K, and New Balance Fifth Avenue Mile.

WINNING THE RACE

WINNING THE RACE

DKC has generated key stories in the sports, lifestyle, and entertainment spaces including placements in: Associated Press, Sports Illustrated, Sport Techie, USA Today, The New York Times, New York Post, Runner’s World, People, and Good Morning America.

Return on News

Return on News

26bil

impressions

53k

record number of finishers, which counts as the world’s largest marathon ever!

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