Viola

Case Study
Viola

Case Study / Viola

Viola

Viola Makes Cannabis Mainstream

Breaking Through the Cannabis Craze

Breaking Through the Cannabis Craze

In October 2019 DKC took the challenge from Viola to help elevate the company’s status as the leading premium cannabis brand in the ultra-competitive cannabis space. In just two quarters, our teams handled the company’s Series A announcement, the NBA All-Star activation in Chicago, a retail flagship opening in Detroit and a new CMO appointment.

 Giving Viola a Voice

Giving Viola a Voice

Along with activating all the news and activities supported by Viola, the team worked to position NBA veteran, Al Harrington, as an expert and advocate for social equity within the industry.  The DKC team successfully launched a series of innovative campaigns that drove mainstream conversations around cannabis and the growing industry.  Along with Al Harrington, the team identified high profile business interviews for the newly appointed CMO, Ericka Pittman.  A few national media features, include Forbes, Ad Age, CNBC, The Daily Beast and USA Today along with speaking opportunities from Collusion, Forbes Culture, Green Entrepreneur, MJ Bizcon and the Cannabis Marketing Summit.

Return on News

1B

media impressions

189

media placements

95

business & executive profiles

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