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April '26

Gen Z Top Trends

Bieberchella, Alix Earle & Euphoria

It’s not clocking to you that I’m standing on business, is it?

The Trend business that is. In the last month, we’ve been to the moon and back, there was a Bravo scandal to rival Scandoval, and Gen Z is headed to…mass?

Catch up on the latest Gen Z digest below:

🎡🌴 💜BIEBERCHELLA🎡🌴💜

  • Doctor, I’m sick with a case of Bieber Fever 💜💜💜
  • As Saturday’s headliner, Justin Bieber performed primarily alone on a huge stage with minimal production 🎤️
  • He sang all the hits, even harmonizing to his old YouTube videos – a full circle moment for the OG internet pop star ⭐️🥹
  • Let’s not forget: he really is the first global superstar born from YouTube fame
  • He was smiling! He looked healthy. He looked happy! 😭😭😭
  • After a lifetime in the spotlight, his performance felt like it was finally on his terms #healing and the Beliebers ate it up 🍽
  • Oh and it’s only fitting that Billie Eilish was his One Less Lonely Girl
  • Marketing genius and First Lady of Coachella, Hailey Bieber brought Rhode to the desert💄
  • The rest of the festival provided some truly remarkable performances, including incredible sets by Miss Sabrina💋 and Karol G🌺 – the women you are!
  • Ok but why did Weekend 2 crush Weekend 1?

We’d like to reiterate… it’s Sabrina Carpenter’s World

  • And she used her powers to summon Madonna
  • Her new music video for “House Tour” features her, Margaret Qualley, and Madelyn Cline as a chaotic trio, robbing a mansion and driving off with literally everything inside – but not before having a little kiki just for the fun of it! 👯♀️🛍️💅
  • It’s giving Sofia Coppola bling ring✨💎
  • The internet is already in detective mode spotting every tiny easter egg 🕵️
  • Replay button is working overtime 🥵
  • Sharing another reminder of how amazing her Coachella set was HERE and HERE 🙂

Let’s talk Summer House 🏖️🫣

Euphoria is back!  🦋🌌💫

  • The long return of Euphoria is finally here 🎉
  • The premiere reunited fan favorites like cast members Zendaya and Jacob Elordi (and somehow Trisha Paytas?)
  • Rumored tension between Zendaya and creator Sam Levinson are making headlines 📰
  • Early reviews are not great, with critics calling it a step down and even an “unhinged disaster”
  • Could this be it for Euphoria as we know it? Alexa Demie says it is the end so it probably is 🤷♀️

The AI Fruits are Fighting! 🍎🍌🥝🍓🍇🍉🍒

Things We’re Looking At: Olivia Rodrigo’s new album

  • Olivia Rodrigo has officially kicked off a new era with the release of her new album “You Seem Pretty Sad For a Girl So in Love” dropping on June 12🩷
  • Her first single “Drop Dead” is OUT with an accompanying music video (shot at the Palace of Versailles!!!) directed by Gen Z favorite photographer, Petra Collins
  • The album is already being framed as her most emotionally layered project yet, with fans expecting a mix of romance and emotional devastation🎶
  • We are ready to have our hearts broken again (in the best way)💔
  • Olivia is set to pull double duty on Saturday Night Live as both host and musical guest on May 2 to close out the show’s season🎤🎬 Ok try hard!🫶

Alex vs. Alix 👁👄👁

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