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We aren’t your traditional PR agency. We’re communications experts who think beyond earned channels, with a true understanding of how conversations actually happen today. While others rely on traditional playbooks, we know how to navigate the modern ecosystem where a single post can move markets and authentic storytelling drives real business outcomes.
We are cultural code-crackers and growth hackers. We decode what moves audiences today, whether that’s a viral TikTok strategy, a data-driven earned media play, or an experiential moment that becomes tomorrow’s headline. We’re known to adapt faster than the platforms change.
From AI visibility testing and creator content monetization to new shopping experiences, here`s what`s trending in affiliate marketing this November:
→ Daily Mail tests AI visibility services, with a planned 2027 launch on the horizon
→ impact.com adds CPC contextual ads, creating new monetization opportunities for commerce publishers
→ TikTok Shop launches its U.S. Black Friday campaign November 11, setting the stage for peak holiday shopping
→ ShopMy Spotlights moves beyond beta, helping brands extend the value of creator content through paid advertising and usage rights
→ Thanks rebrands as Kodo, marking a new chapter in customer rewards and engagement
→ People Inc. expands partnerships for Picksy, its new shopping and product discovery tool
→ Plus, our BFCM priorities for holiday gift guides, creator activations, and affiliate partnerships.
Get the full November DKC Affiliate Intel Report through our LinkedIn newsletter → link in bio. 🔗
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From Charli xcx’s final Music, Fashion, Film tour stop in Las Vegas to her upcoming closet sale, DKC teamed up with Vinted to help bring its first global ambassador campaign to U.S. audiences.
Throughout the campaign, Charli and her longtime stylist Chris Horan sourced vintage and secondhand pieces from Vinted sellers for her tour looks, including a Roberto Cavalli dress worn during her final Vegas show. DKC helped get the word out through a Harper’s BAZAAR interview, media outreach and social coverage.
And there`s more to come! On November 16, fans in the U.S., U.K. and Australia will have the chance to shop pieces straight from Charli’s closet, with all proceeds benefiting Rainbow Railroad. 💚
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Survey says… our LA office wins Halloween.
Happy Halloween from all of us at DKC! 🎃
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Big news today… DKC and @accelerationcc, have launched ACC Intelligence in Atlanta. This global hub leverages data science, market research, and AI innovation for brands, in conjunction with our Atlanta-based reputation management firm @stripe_theory. Thank you to @prweek for the shout out.
This hub will empower brands to shape their reputation through the use of AI tools that determine how they are discovered and discussed.
We are excited to collaborate with top brands in the Atlanta area, as well as our hubs in New York, LA, San Francisco and across the country.
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We deliver measurable business outcomes, not just media mentions. Revenue growth, market share gains, valuation increases, that’s how we keep score. In an industry drowning in vanity metrics, we focus on what actually moves the needle. Client success is our only benchmark, and we expect to be judged on what we achieve, not just promise.