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We aren’t your traditional PR agency. We’re communications experts who think beyond earned channels, with a true understanding of how conversations actually happen today. While others rely on traditional playbooks, we know how to navigate the modern ecosystem where a single post can move markets and authentic storytelling drives real business outcomes.
We are cultural code-crackers and growth hackers. We decode what moves audiences today, whether that’s a viral TikTok strategy, a data-driven earned media play, or an experiential moment that becomes tomorrow’s headline. We’re known to adapt faster than the platforms change.
This year marks 25 years since 9/11.
We sat down with current DKC team members who were there 25 years ago to hear what they remember and what they want us to carry forward.
Watch the full video with the link in our bio.
#NeverForget
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Ever feel like you`re one scroll behind on what Gen Z is talking about? 👀
This month`s Gen Z Digest breaks down the moments, trends, and cultural shifts that mattered in August, from an influencer wedding that turned into full-blown TikTok drama, to RushTok`s brand takeover, and everything in between 📲✨
Full breakdown linked in bio 😉
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From AI-powered growth platforms to the continued intersection of affiliate, creator, and editorial commerce, here’s what’s trending this September:
→ AI moves beyond content generation as Checkmate launches, mate, an AI-powered growth platform already working with 700+ brands
→ Condé Nast enters creator commerce with Vette, blending editorial authority with curated storefronts
→ The Performance Marketing Association proposes new standards for affiliate toolbars and browser extensions
→ ShopMy guidance raises questions around commission deduplication and affiliate attribution
→ New CreatorIQ data shows TikTok leading among creators overall, while Instagram wins among top earners
→ Plus, our Q4 planning tips for travel brands, holiday gift guides, and affiliate-exclusive offers.
Get the full September DKC Affiliate Intel Report through our LinkedIn newsletter → link in bio. 🔗
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@caredotcom just released its first-ever Sandwich Generation Report — and the data behind it was too real to just live in a PDF.
87% of sandwich generation caregivers — people raising kids and caring for aging parents at the same time — say their responsibilities are invisible to everyone around them. 86% say their own life is on pause. 1 in 4 American adults are living this right now.
So we made it impossible to ignore. A 20-ft inflatable sandwich, "squeezed" between two buildings in the Flatiron District — a literal stand-in for a phrase millions of people already use to describe their lives. Co-spokesperson Whitney Port joined on-site, sharing her own experience caring for her mom and her son, alongside free sandwiches and real conversations with passersby.
No AI, no shortcuts — just a real idea, real data, and a real team turning it into a moment people stopped for. That`s the whole point: the sandwich generation doesn`t need to be invisible anymore, and neither does the work behind a moment like this.
The payoff: national coverage in Parents, USA Today, Forbes, and Money — plus a wave of organic love from NYC`s biggest "things to do" accounts.
Big idea. Bigger sandwich. 🥪
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We deliver measurable business outcomes, not just media mentions. Revenue growth, market share gains, valuation increases, that’s how we keep score. In an industry drowning in vanity metrics, we focus on what actually moves the needle. Client success is our only benchmark, and we expect to be judged on what we achieve, not just promise.