DKC Analytics

DKC Analytics

DKC Analytics

DKC Analytics builds a bridge between data and messaging. Our team brings together data scientists, market researchers, and media buyers who understand how data should inform and, for us, insights must be practical and applicable. Our chosen tools are technology, math, code, access to deep data, and smart research.

Services

The deck is increasingly stacked against organic-only content strategies, while the major social media pillars are rapidly incentivizing paid/ promoted content. As digital media matures, we’ve seen a proliferation of ad placement and targeting options, and even payment strategies. Effective execution requires constant attention and experienced hands. And, when the dust settles, smarter math and better data always wins the day. We execute on 15 different paid content platforms, including all of the major social media paid content networks.

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DKC Analytics is the go-to team for smart, fast, scientific, and cost-effective market research for dozens of world-leading companies. We’re ready and waiting…to provide that extra data point to get a reporter on the line or make a presentation shine, the tracking you need for key business metrics, or the important insight you want from a specific type of customer.

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We create a customized data infrastructure for each client. Our coding is done in-house (no short cuts). We can operate within any major existing platforms, CRM, or CMS. Your target consumer might really be 4, 5, or 6 different types of consumers… each with different preferences, media consumption patterns, and emotional responses to your message. Combining robust consumer data, survey research, and advanced statistical cluster algorithms, we can lay out a simple-but-effective strategic roadmap to accomplish your growth goals.

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Better positioning in search engines, both via paid and organic growth, will better position an organization by reaching new audiences of people, or capitalizing on known target audiences. Finding those who are already looking for a company’s products or offerings is pivotal to cost-effective growth in both the B2C and B2B space.

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Certifications

DKC Analytics has extensive certifications across Meta (Facebook / Instagram), Google, Twitter, LinkedIn & More

Team

Mike Moschella

Executive Director

Mike Moschella is the Executive Director of DKC Analytics. Prior to launching DKC Analytics, Mike spent a decade advising the voter targeting and organizing efforts of pro-democracy movements and political parties around the globe. He played a key role in paid media targeting in the 2004, 2008, and 2012 US Presidential cycles, and has been named to Campaigns and Elections top 10 rising stars of politics, and top 50 campaign influencers in America. Mike is a proud Boston native and spends most of his spare time obsessing about Boston sports and collecting way too much whiskey.

Mike Moschella

Executive Director

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Mike Moschella is the Executive Director of DKC Analytics. Prior to launching DKC Analytics, Mike spent a decade advising the voter targeting and organizing efforts of pro-democracy movements and political parties around the globe. He played a key role in paid media targeting in the 2004, 2008, and 2012 US Presidential cycles, and has been named to Campaigns and Elections top 10 rising stars of politics, and top 50 campaign influencers in America. Mike is a proud Boston native and spends most of his spare time obsessing about Boston sports and collecting way too much whiskey.

Nathan Adams

Senior VP, Head of Digital Marketing

Nathan Adams leads the digital marketing arm of DKC Analytics. Joining DKC from NationBuilder where he served as Director of Politics & Advocacy, Nathan worked closely with some of the country’s largest political organizations to execute cutting-edge digital strategies. At DKC, Nathan oversees clients ranging from small nonprofits to professional sports teams, and Fortune 500 companies. Raised outside of Philadelphia, PA, Nathan is a big fan of soccer, craft beer and Disney.

Nathan Adams

Senior VP, Head of Digital Marketing

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Nathan Adams leads the digital marketing arm of DKC Analytics. Joining DKC from NationBuilder where he served as Director of Politics & Advocacy, Nathan worked closely with some of the country’s largest political organizations to execute cutting-edge digital strategies. At DKC, Nathan oversees clients ranging from small nonprofits to professional sports teams, and Fortune 500 companies. Raised outside of Philadelphia, PA, Nathan is a big fan of soccer, craft beer and Disney.

Kelsey Fish

Vice President, Digital Marketing & Analytics

Kelsey leads DKC Analytics’ B2B efforts, managing some of the largest B2B lead generation ad spends in the world. Before joining the Analytics team at DKC, Kelsey was a Senior Account Executive at kglobal, supporting the U.S. Navy Office of Information (CHINFO), where she coordinated communications campaigns for the Navy, provided daily analysis of emerging topics and recommended engagement strategies, and monitored the impact of the Navy’s digital media efforts. In her spare time, Kelsey loves a good book, running the occasional half marathon, and trying out new recipes.

Kelsey Fish

Vice President, Digital Marketing & Analytics

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Kelsey leads DKC Analytics’ B2B efforts, managing some of the largest B2B lead generation ad spends in the world. Before joining the Analytics team at DKC, Kelsey was a Senior Account Executive at kglobal, supporting the U.S. Navy Office of Information (CHINFO), where she coordinated communications campaigns for the Navy, provided daily analysis of emerging topics and recommended engagement strategies, and monitored the impact of the Navy’s digital media efforts. In her spare time, Kelsey loves a good book, running the occasional half marathon, and trying out new recipes.

Chloe Drescher

Vice President, Digital Marketing

Chloe leads DKC Analytics paid digital consumer targeting efforts, with clients such as NYU Langone Medical, Dr. Seuss, and Rakuten. Before joining DKC Analytics, Chloe was a Performance Analyst at Centro where she monitored and analyzed programmatic and paid social campaigns for over 100 different clients ranging in ad spend up to $5 million. In her spare time, Chloe loves reading, going to the movie theater, and searching New York City for the best slice of pizza.

Chloe Drescher

Vice President, Digital Marketing

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Chloe leads DKC Analytics paid digital consumer targeting efforts, with clients such as NYU Langone Medical, Dr. Seuss, and Rakuten. Before joining DKC Analytics, Chloe was a Performance Analyst at Centro where she monitored and analyzed programmatic and paid social campaigns for over 100 different clients ranging in ad spend up to $5 million. In her spare time, Chloe loves reading, going to the movie theater, and searching New York City for the best slice of pizza.

Amanda McNulty

Senior Strategist

Amanda McNulty is a Digital Marketing Strategist in the Analytics department here at DKC. Amanda comes from the fashion world, having worked in digital marketing at Kenneth Cole Productions and social media at Rent the Runway. As a strategist, Amanda offers support to the team’s senior members in the creation and implementation of paid social. She is currently growing her own portfolio of clients, namely the digital marketing for National Constitution Center, the Creator Project with Harry Connick Jr, and comic cons across the country. Amanda is a proud Buffalo native (GO BILLS), an avid DC comics lover, and Broadway aficionado.

Amanda McNulty

Senior Strategist

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Amanda McNulty is a Digital Marketing Strategist in the Analytics department here at DKC. Amanda comes from the fashion world, having worked in digital marketing at Kenneth Cole Productions and social media at Rent the Runway. As a strategist, Amanda offers support to the team’s senior members in the creation and implementation of paid social. She is currently growing her own portfolio of clients, namely the digital marketing for National Constitution Center, the Creator Project with Harry Connick Jr, and comic cons across the country. Amanda is a proud Buffalo native (GO BILLS), an avid DC comics lover, and Broadway aficionado.

Ryan Maholtz

Digital Strategist

Ryan Maholtz is a Digital Strategist in the Analytics department at DKC. He recently graduated from The Pennsylvania State University with a Bachelor of Arts in Telecommunication and Media Industries as well as a minor in Digital Media Trends and Analytics. He is obsessed with coffee and his 1996 Volvo station wagon. Luckily, the endless amount of coffee shops in New York City makes up for leaving his Volvo behind.

Ryan Maholtz

Digital Strategist

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Ryan Maholtz is a Digital Strategist in the Analytics department at DKC. He recently graduated from The Pennsylvania State University with a Bachelor of Arts in Telecommunication and Media Industries as well as a minor in Digital Media Trends and Analytics. He is obsessed with coffee and his 1996 Volvo station wagon. Luckily, the endless amount of coffee shops in New York City makes up for leaving his Volvo behind.

Nathan Tran-Trinh

Survey Analytics Associate

Nathan Tran-Trinh has a bachelor’s degree in mathematics and political science and a minor in economics from UMass Amherst. He has co-coordinated a Boston Public Schools walkout of multiple thousands over budget cuts, lobbied for progressive change at local government halls several times over the past 7 years, and assisted in updating the district’s code of conduct to modern standards. Some of Nathan’s hobbies include community organizing, music performance, media analysis, and rhythm gaming. His research interests include Statistics & Econometrics, Data Communication and Visualization, Experiments in Media and Politics, and Survey Research.

Nathan Tran-Trinh

Survey Analytics Associate

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Nathan Tran-Trinh has a bachelor’s degree in mathematics and political science and a minor in economics from UMass Amherst. He has co-coordinated a Boston Public Schools walkout of multiple thousands over budget cuts, lobbied for progressive change at local government halls several times over the past 7 years, and assisted in updating the district’s code of conduct to modern standards. Some of Nathan’s hobbies include community organizing, music performance, media analysis, and rhythm gaming. His research interests include Statistics & Econometrics, Data Communication and Visualization, Experiments in Media and Politics, and Survey Research.

Dylan Lopez

Senior Data Strategist

Dylan’s professional expertise lies in paid search advertising, account management, and analytical reporting. He has helped build the paid search department and team at DKC and continues to find innovative methods to improve client campaign performance.

Dylan has a Bachelor of Science from West Virginia University in Marketing & Advertising. In his spare time, Dylan enjoys collecting vinyl records, reading material on self-development, and traveling.

Dylan Lopez

Senior Data Strategist

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Dylan’s professional expertise lies in paid search advertising, account management, and analytical reporting. He has helped build the paid search department and team at DKC and continues to find innovative methods to improve client campaign performance.

Dylan has a Bachelor of Science from West Virginia University in Marketing & Advertising. In his spare time, Dylan enjoys collecting vinyl records, reading material on self-development, and traveling.

Florence Derazey

Digital Marketing Strategist

Florence is a Digital Marketing Strategist in the Analytics department at DKC. She began her career in corporate finance and data analytics working for Fortune 500 and foreign companies in the Energy sector. She then transitioned to digital marketing and worked with Start-Up companies to develop their digital marketing campaigns. In her spare time, Florence practices and teaches yoga. She also speaks three languages and has lived in 8 countries.

Florence Derazey

Digital Marketing Strategist

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Florence is a Digital Marketing Strategist in the Analytics department at DKC. She began her career in corporate finance and data analytics working for Fortune 500 and foreign companies in the Energy sector. She then transitioned to digital marketing and worked with Start-Up companies to develop their digital marketing campaigns. In her spare time, Florence practices and teaches yoga. She also speaks three languages and has lived in 8 countries.

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