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REPORT BY DKC
Gen Alpha is tapped in. Are you?
Gen Alpha’s leading the pack. The ease of frictionless spending bolstered the purchasing power of 8 to 15 year olds with $95 billion at their disposal.
Alpha kids have low guardrails and high influence. To capture both the Alphas and their families, brands should focus on ads and algorhithms.
If you’re looking to build loyalty with the youngest consumers, look no further. Dive into new insights in our latest Gen Alpha report.
Alphas have sway on family budgets for leisure and entertainment.
Of parents are more likely to try new or different foods.
Are more likely to travel to new vacation destination
Including 47% of dads, are more likely to watch new and different sports.
Including 43% of moms are more likely to try new beauty products.
For Gen Alpha, window shopping occurs on a browser. Their consumer behavior reflects that theyve’ grown up alongside the rise of AI.
Of Gen Alpha has expressed consumer preferences about AI at least once.
Of parents pay more attention to ChatGPT and other AI tools due to the influence of their Alpha child
Of parents are making more use of AI tools and platforms