Case Study
We Love NYC

Case Study / We Love NYC

We Love NYC

NYC’s Historic Comeback Concert

As New York City started to reopen in Summer 2021 and live concerts began returning to the music landscape, New York City Mayor Bill de Blasio called upon music industry legend and native New Yorker Clive Davis to curate a massive concert on the iconic Great Lawn in Central Park to celebrate the city’s official reopening. Davis joined forces with the Mayor and Live Nation to co-produce the historic concert called WE LOVE NYC: THE HOMECOMING CONCERT, which was broadcast worldwide on CNN and attended by close to 60K music fans, with millions more tuning in across different platforms..

The concert lineup featured an array of music icons and contemporary artists spanning musical and entertainment genres including Bruce Springsteen Paul Simon, LL COOL J, Patti Smith, Elvis Costello, Andrea Bocelli, Barry Manilow, Carlos Santana, Earth, Wind & Fire, Jennifer Hudson, Maluma, Kane Brown, Journey, The New York Philharmonic, Cynthia Erivo, Gayle King, Don Lemon, and more.

In order to bring this event to life, DKC worked with closely with Clive Davis, the city of New York, Live Nation and a team of event producers, talent coordinators and artist partners to spearhead every aspect of the massive concert event, from orchestrating and managing event logistics to strategizing and implementing a hugely successful and robust press strategy plan inclusive of press conferences with the Mayor, talent announcements, media relations pre-event and on-site and high profile interviews for Clive Davis and other talent. With over 400 press requests to cover the concert spanning local, national and international outlets across all platforms, the Homecoming Concert was an unprecedented media event!

DKC’s press efforts, from the initial news in June through the formal announcement in late July and the event itself on August 21, resulted in a total of 600+ online, print and broadcast hits, with widespread pre- and post-event coverage appearing in every major national and local music, entertainment and general news outlet as well as regional and international newspapers and wire agencies, and every national and local television network. Standout print and online coverage included (often multiple) preview and post-event stories in the New York Times, Wall Street Journal, USA Today, Associated Press, Reuters, Rolling Stone, Billboard, Variety, The Hollywood Reporter, NY Post, NY Daily News as well as notable segments with CNN, CBS Sunday Morning, CBS This Morning, ABC Good Morning America, NPR, MSNBC The Beat with Ari Melber, CNBC, Entertainment Tonight, Extra, Access Hollywood, and all local NYC network affiliates.

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