TAKING A TRIP ALONG THE PATH OF TOTALITY
The Great American Solar Eclipse was a key cultural moment in 2017. For enthusiasts in search of the ‘perfect spot’ for viewing, few tourism and hospitality companies offered lodging along the 70-mile wide “Path of Totality.” To highlight Airbnb’s presence domestically, in both urban and remote destinations, DKC worked with the company to develop a campaign that drove attention to the brand, while increasing guest bookings and first-time hosts to its platform. Prior to the Night At Solar Eclipse announcement the team conducted traditional pitching that inspired hosts to host by pushing economic benefits coupled with content that supported demand efforts and followed by a national brand awareness activation.
