Oct 22, 2013
Maximizing Return on News
CrowdStar is a trade leader in the mobile and social gaming industry and this summer they announced the new interactive style game called Covet Fashion. To introduce the ultimate shopping guide for users, Incite produced the media and industry launch in Soho by creating the ultimate fashion styling dreamscape to immerse the attendees into the experience of Covet Fashion. Along with well-known stylist and brand ambassador, Rachel Zoe, the 150 media and industry experts explored the custom built ”Dream Closet” styled with participating designers as well as a custom ”Avatar Closet” of live models that replicated the apps capabilities styled by Rachel Zoe. In addition to the creative programming on site of the DreamDry braid bar, fashion sketch artist and open kitchen style catering, Incite sourced all of the spirit product to create a truly premium event from start to finish.