Feb 11, 2014
Maximizing Return on News
DKC Incite was thrilled to produce the New Era activation at the NFL Legends Lounge for Super Bowl XLVIII. Members of the NFL Legends community and their guests were outfitted with New Era caps designed especially for the occasion, which were personalized on the spot with custom embroidery. Guests were also delighted with the Rotobooth, an inventive rotary dial photo booth that snapped four headshots and sent a gif directly to the dialed phone numbers ready to post on social media.