Jul 1, 2014
Maximizing Return on News
DKC Incite produced a concert for Ring Pop featuring R5 to celebrate the #RockThatRock social media campaign and debut R5’s new ”Rock That Rock” music video. To create a youthful fan-driven experience, Incite locked in The Gramercy Theatre for 200 invite-only R5 fans to get a chance to meet the band and enjoy a private concert. Fan inspired graphics surrounded the venue, a custom candy art wall featuring over 700 colorful Ring Pops hung in the entryway and a photo booth and Ring Pop temporary tattoo station was available for everyone to enjoy! R5 fans tweeted and posted Instagram photos throughout the night using the hashtag #RockThatRock. The Ring Pop event generated over 660K media impressions from more than 50 outlets and over 33 million social media impressions.