Jan 15, 2013
Maximizing Return on News
As part of the annual holiday tree lighting festivities atThe New York Palace, DKC produced a customized event to surround the official partnership of Rogers & Hammerstein’sCINDERELLAthe musical with The New York Palace. DKC arranged for the stars of the show, Prince Charming and Cinderella, to turn the spectacular Christmas lights on in the courtyard and commence the two month long Cinderella themed weekend brunch offering. Prince Charming and Cinderella made an appearance in full costume and fulfilled everyone’s fairytale dream as they made this year’s Christmas tree shine brighter!
The partnership includes aCinderella themed brunchas well as the chance to win tickets to the musical. To enhance the experience, DKC Incite cast and trained Prince Charming to greet and entertain brunch guests each weekend and customized a Swarovski Crystal Slipper for little girls to try on while they take a photo with the handsome Prince Charming. Through the end of January, DKC will have onsite management to ensure all guests are in high spirits as they meet our Prince Charming and prepare for the first showing of CINDERELLA the musical on Broadway. DKC is pleased to have generated over 14 million impressions to date! Check out some pictures from the event and brunch below.
Photo Credit: Howard Levy / HSL Photography