February’s Top Trends 📈📉
January was…weird. But now, it’s back to our regularly scheduled trend cycle. From the Duolingo owl’s latest reign of terror to NYFW’s full embrace of nostalgia. February delivered a chaotic mix of digital absurdity and the revival of everything retro. Here’s a look into what caught our attention this month…
RIP Duolingo Owl 🦉💚
ICYMI: Gen Z’s fav unhinged mascot was killed in a 
hit & run by a Tesla Cybertruck this month
- He probably spent his last days begging you to finish your lesson…
Duo’s death was announced in a formal statement on Xand the internet was shook
- The suspect has yet to be found, but apparently authorities are looking into a ‘Canadian rapper’
In lieu of flowers, the brand has asked that you just complete a Duolingo lesson for once
We just know their social media strategy meetings are a hoot (haha get it)
- A classic example of how chaotic Gen Z humor can take you far <3
⏮️💕Nostalgia is back in style⏮️💕
If we took one thing away from NYFW, it’s that the ‘90s fashion revival is in full swing
- Gen Z-fav Coach channeled Grunge-era styling with:
- Distressed leather bomber jackets
- Upcycled denim
- Bold cheetah print
- Tory Burch channeled classic American sportswear
- And Michael Kors embraced ’90s influences and “louche” kind of luxury
Overall, we saw designers going back to basics and embracing nostalgia across the board
Other timely trend forecasts include:
And as always, the classic trench will always be in
The next wave of #Grandmacore isn’t just about the aesthetic 👵🏻💛
We’ve seen this old-fashioned TikTok trend influence everything from fashion to home decor…and now hobbies too!
- We’re sewing
- We’re gardening
- We’re baking
- We’re collecting knick knacks
You heard it here first: ‘Screenagers’ are out, Boomers are in
- As many look to embrace slow living, nostalgia & simplicity, it looks like 2025 is shaping up to be the year of the grandma
- Stressed out? Let’s all take a page out of Granny’s book and put a kettle on
🤖 AI is everywhere rn 🤖
Gen Z is going all-in on using AI at work – and it seems to be paying off
- It’s freeing up time ️
- It’s improving work-life balance
- And it’s (ideally) make jobs more meaningful by automating drudgeries
- But will it hurt them in the long run? Time will tell…
AI is infiltrating online dating
- Dating apps are promising that they can fix your odds of finding someone with artificial intelligence
- Meanwhile some are seeking advice from chatbots on everything from breakup tips to Hinge prompts
- Stay Woke: It’s giving the movie HER with Joaquin Phoenix
And finally, it’s letting us…time travel?
- TikTok is showing us the AI POVs we never knew we needed
- In case you were wondering what it was like to wake up in 1351 during the Black Plague
- Or Pompeii on eruption day
- Or a Chernobyl worker in 1986
- Or as a caveman in 40 BC
- In case you were wondering what it was like to wake up in 1351 during the Black Plague
- Naturally, people are also spoofing this trend…
- Here’s what it’s like to wake up as a young adult in corporate America
- We know this one all too well.