March Top Trends 📈📉
From Substack’s timely takeover to The White Lotus shaping our summer mood boards, we’re always unpacking how what we’re reading and watching translates into our lives IRL. And with Gen Z rewriting the rules of online presence, this month’s trends come with an air of mystery…here’s what’s making waves in March:
✍️📚😎All the cool girls are on Substack ✍️📚😎
These days everyone seems to be migrating over to the publication platform
- Because let’s be real, Gen Z isn’t flipping through the Sunday paper. They’re reading:
- It’s where we go to get gossip, get recs, and get cultured
- Carrie Bradshaw would have loved it here.
- And brands are getting the memo, too
- The RealReal just launched ‘The RealGirl’ (which we can’t wait to read)
- Beauty brand Saie and wellness brand Loftie are also churning out content
- Media, writers, creatives, influencers, consumers, etc.
- If you’re not on Substack, wyd??
🌴It’s time to unpack everything The White Lotus🌴
HBO Sundays 
are so back with The White Lotus Season 3
- But let’s chat about the chokehold that our favorite destination drama has on us…
- We all know about the ‘White Lotus Effect’ – how TV shows influence the way we travel
- Thailand’s Koh Samui resort is already getting a boost in interest from IRL tourists
- This season’s self-care-focused themes are boosting wellness tourism trends, too
- It’s not just travel: ”White Lotus-core” is emerging as summer’s preferred fashion aesthetic
- We’re channeling opulent, maximalist resort wear everywhere
- Fans are even taking to Reddit to track down exact pieces from the show
- Season 3’s stars are also capturing everyone’s attention
- Skims just launched a collab with our favorite frat boy turned corporate nepo baby, Saxon (aka real-life nepo baby, Patrick Schwarzenegger)
- Piper, nooooo! The internet is obsessed with Parker Posey’s accent
- Naturally, TikTok is already busy remixing her iconic lines
The new Gen Z status symbol? 📵Being offline📵
In a world where oversharing has become the norm, a quiet counterculture is emerging…Digital minimalism
- Yes, that’s right: being super online is now becoming super uncool
- Oversharing is out, privacy is in.
- Instead of hyper-curated, public-facing content, people are leaning into:
- Private group chats
- Finstas and burner accounts
- Instagram’s Close Friends lists
- Because, tbh, in 2025 – mystery is emerging as the ultimate flex
🤩💰The rise of the ‘IT’ sweatshirt🤩💰
Oversized fits, limited edition drops, and a convenient $125 price tag 🤑
- Dozens of different digitally native, creator-led brands with cult followings have turned the basic sweatshirt into a must-have item for much of Gen Z
- “It’s the new cool girl outfit”
- Sweatshirts from Parke, Anine Bing, Dairy Boy, Sport & Rich, The Bar, Daily Drills & more are some of the hottest items online rn
- Is it the virality? Is it the scarcity-driven hype? Is it the influencer stamp of approval?
- We’re not sure (but we kind of want one, too)