May 20, 2013
Maximizing Return on News
Kawasaki Rail Car is a success story for Made in America. Celebrating 25 years in Westchester, NY, Kawasaki employs over 400 and continues to grow. To mark this achievement and provide exposure, we produced a media event at the factory for 500 attendees featuring elected officials, transportation agencies, press and employees. With a theatrical train reveal, MC, Taiko drummers, sake ceremony and more, the event balanced the quality of the Kawasaki work with the benefits of cultural exchange. The DKC PR team lined up advance news pieces, spanning print, TV, and Spanish language media in the weeks leading up to the event. The hits continue to come in!