A Business Leader’s Guide to Talking  Tariffs

A report by

Turn tariff confusion into clarity. Understand consumer perceptions to create actions and messaging that inform, reassure, and build brand trust.

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70% of American consumers express a high level of concern about inflation. With price hikes looming due to upcoming tariffs, is your leadership prepared to address consumer backlash?

In today’s post-pandemic world, economic instability has become the new normal, forcing consumers to navigate steep price increases at every turn. With tariffs looming, causing costs to rise even further, how you communicate and act has never been more critical.

Navigating this moment correctly will not only benefit your business’s bottom line—it will define the trust and loyalty you’ve built with the communities you serve.

If you’re ready to strengthen your brand and stay ahead with clear, effective tariff messaging download  A Business Leader’s Guide to Talking Tariffs today.

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Download DKC’s report to understand…

The 3 best messages that build consumer confidence— even during tariff-driven price hikes
Messaging mistakes that can undermine consumer confidence in your brand
Strategies to reduce tension and mitigate consumer anger around price increases
The specific actions consumers believe you should take to tackle tariff-driven price increases. These include, but are not limited to:
- Cutting executive pay (+66% net effectiveness)
- Moving manufacturing to the USA (52)
- Changing an impacted supply chain (51)

Among Key Findings...

%

of American consumers describe themselves as “pro-tariff”

%

of American consumers support tariffs on at least one country  or region

%

of American consumers cannot correctly identify a tariff definition when presented with 4 multiple choice options

Both Republican and Democratic consumers will place the blame for price increases on businesses

Download Report

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A Business Leader’s Guide to Talking  Tariffs

70% of American consumers express a high level of concern about inflation. With price hikes looming due to upcoming tariffs, is your leadership prepared to address consumer backlash?

In today’s post-pandemic world, economic instability has become the new normal, forcing consumers to navigate steep price increases at every turn. With tariffs looming, causing costs to rise even further, how you communicate and act has never been more critical.

Navigating this moment correctly will not only benefit your business’s bottom line—it will define the trust and loyalty you’ve built with the communities you serve.

If you’re ready to strengthen your brand and stay ahead with clear, effective tariff messaging download  A Business Leader’s Guide to Talking Tariffs today.

Download DKC’s report to understand…

The 3 best messages that build consumer confidence— even during tariff-driven price hikes

Messaging mistakes that can undermine consumer confidence in your brand

Strategies to reduce tension and mitigate consumer anger around price increases

The specific actions consumers believe you should take to tackle tariff-driven price increases. These include, but are not limited to:

Cutting executive pay (+66% net effectiveness)

Moving manufacturing to the USA (52)

Changing an impacted supply chain (51)

Among Key Findings...

of American consumers describe themselves as “pro-tariff”

of American consumers support tariffs on at least one country  or region

of American consumers cannot correctly identify a tariff definition when presented with 4 multiple choice options

Both Republican and Democratic consumers will place the blame for price increases on businesses

DKC—A Business Leader’s Guide to Talking Tariffs

A Business Leader’s Guide to Talking Tariffs

70% of American consumers express a high level of concern about inflation. With price hikes looming due to upcoming tariffs, is your leadership prepared to address consumer backlash?

In today’s post-pandemic world, economic instability has become the new normal, forcing consumers to navigate steep price increases at every turn. With tariffs looming, causing costs to rise even further, how you communicate and act has never been more critical.

Navigating this moment correctly will not only benefit your business’s bottom line—it will define the trust and loyalty you’ve built with the communities you serve.

If you’re ready to strengthen your brand and stay ahead with clear, effective tariff messaging download A Business Leader’s Guide to Talking Tariffs today.

Download DKC’s report to understand…

The 3 best messages that build consumer confidence— even during tariff-driven price hikes

Messaging mistakes that can undermine consumer confidence in your brand

Strategies to reduce tension and mitigate consumer anger around price increases

The specific actions consumers believe you should take to tackle tariff-driven price increases. These include, but are not limited to:

Cutting executive pay (+66% net effectiveness)

Moving manufacturing to the USA (52)

Changing an impacted supply chain (51)

Among Key Findings...

of American consumers describe themselves as “pro-tariff”

of American consumers support tariffs on at least one country or region

of American consumers cannot correctly identify a tariff definition when presented with 4 multiple choice options

Both Republican and Democratic consumers will place the blame for price increases on businesses

DKC—A Business Leader’s Guide to Talking Tariffs

A Business Leader’s Guide to Talking  Tariffs

If you’re ready to strengthen your brand and stay ahead with clear, effective tariff messaging download  A Business Leader’s Guide to Talking Tariffs today.

The 3 best messages that build consumer confidence— even during tariff-driven price hikes

of American consumers support tariffs on at least one country  or region