A Guide to Gen Alpha Insights on the Gateway Generation
Second Edition

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A Guide to Gen Alpha Insights on the Gateway Generation

Gen Alpha Eclipses $100 Billion in Spending Power

Geopolitical tensions. Inflation. Uncertainty. In a world full of question marks, one thing is certain: brands that want to stay relevant and profitable can’t afford to overlook Generation Alpha.

These tech-savvy, culture-shaping 8-to-14-year-olds are influencing nearly half of their household’s spending. That means reaching them isn’t just smart. It’s essential.

If you’re looking to build loyalty with this $100 billion-plus market, now’s the time.  Dive into game-changing insights in our latest Gen Alpha report.

Download Report

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Download DKC’s report to understand…

WHO is Gen Alpha and WHAT they care about
WHY marketers need to pay attention NOW
HOW they spend, shop, and influence
HOW today’s geopolitical and economic shifts are shaping their habits
WHICH brands and retailers are winning their loyalty
HOW they’re reshaping millennial parent spending

HOW to speak their language and make it count

Among Key Findings...

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Gen Alpha’s spending power has hit $101 billion! That’s an average per-child spend of $67 per week, or $3,484 a year

%

The typical Gen Alpha parent estimates that close to half (42%) of all household spending is impacted by their child’s opinions (rising to 49% in high-income homes).

%

of Gen Alpha kids are earning money.

%

A Guide to Gen Alpha Insights on the Gateway Generation
Second Edition

Gen Alpha Eclipses $100 Billion in Spending Power

Geopolitical tensions. Inflation. Uncertainty. In a world full of question marks, one thing is certain: brands that want to stay relevant and profitable can’t afford to overlook Generation Alpha.

These tech-savvy, culture-shaping 8-to-14-year-olds are influencing nearly half of their household’s spending. That means reaching them isn’t just smart. It’s essential.

If you’re looking to build loyalty with this $100 billion-plus market, now’s the time.  Dive into game-changing insights in our latest Gen Alpha report.

Download DKC’s report to understand…

WHO is Gen Alpha and WHAT they care about

WHY marketers need to pay attention NOW

HOW they spend, shop, and influence

HOW today’s geopolitical and economic shifts are shaping their habits

WHICH brands and retailers are winning their loyalty

HOW they’re reshaping millennial parent spending

HOW to speak their language and make it count

Among Key Findings...

Gen Alpha’s spending power has hit $101 billion! That’s an average per-child spend of $67 per week, or $3,484 a year

The typical Gen Alpha parent estimates that close to half (42%) of all household spending is impacted by their child’s opinions (rising to 49% in high-income homes).

of Gen Alpha kids are earning money.

of parents have begun (or are planning) to learn the unique language, slang, and terminology of their Gen Alpha children.

DKC Gen Alpha Report 2025

A Guide to Gen Alpha Insights on the Gateway Generation Second Edition

Gen Alpha Eclipses $100 Billion in Spending Power

Geopolitical tensions. Inflation. Uncertainty. In a world full of question marks, one thing is certain: brands that want to stay relevant and profitable can’t afford to overlook Generation Alpha.

These tech-savvy, culture-shaping 8-to-14-year-olds are influencing nearly half of their household’s spending. That means reaching them isn’t just smart. It’s essential.

If you’re looking to build loyalty with this $100 billion-plus market, now’s the time. Dive into game-changing insights in our latest Gen Alpha report.

Download DKC’s report to understand…

WHO is Gen Alpha and WHAT they care about

WHY marketers need to pay attention NOW

HOW they spend, shop, and influence

HOW today’s geopolitical and economic shifts are shaping their habits

WHICH brands and retailers are winning their loyalty

HOW they’re reshaping millennial parent spending

HOW to speak their language and make it count

Among Key Findings...

Gen Alpha’s spending power has hit $101 billion! That’s an average per-child spend of $67 per week, or $3,484 a year

The typical Gen Alpha parent estimates that close to half (42%) of all household spending is impacted by their child’s opinions (rising to 49% in high-income homes).

of Gen Alpha kids are earning money.

of parents have begun (or are planning) to learn the unique language, slang, and terminology of their Gen Alpha children.

DKC Gen Alpha Report 2025

A Guide to Gen Alpha Insights on the Gateway Generation
Second Edition

If you’re looking to build loyalty with this $100 billion-plus market, now’s the time.  Dive into game-changing insights in our latest Gen Alpha report.