DKC Impact: Doing Great By Doing Good


For the past 25 years, DKC has been a recognized leader in the public relations industry with a strong foundation and influence in the non-profit space. From our work with the Children’s Health Fund, USO, Disabled Veterans’ LIFE Memorial Foundation, A Better Chance, Miami Project to Cure Paralysis, Sing for Hope, American Humane to hundreds of others, we understand the importance of giving back.

In honor of our anniversary, we’re expanding our work in a purpose-driven way by introducing DKC Impact. The vision of DKC Impact is to provide pro-bono public relations and digital services to amplify the voices of deserving, small, sustainable, non-profit organizations dedicated to making the world a better place for all humanity.

Appointed by President Sean Cassidy to lead DKC Impact are executive vice president Bruce Bobbins, an industry veteran of 35 years who oversees a significant part of DKC’s non-profit and education portfolio, and senior strategist Dana Bakich, in the agency’s digital and social media division DKC Connect. Bakich, who started off her career in the non-profit space shared, “my favorite part about DKC Impact is that it brings together staff from all different departments to work together on projects they’re passionate about.”

The first two organizations with which DKC Impact will work are:

  • Where Angels Play Foundation, an organization founded by a NJ firefighter to build 26 playgrounds in 26 communities destroyed by Hurricane Sandy and name each in memory of one of those lost in Newton, Conn., massacre.  The firefighter, Bill Lavin, has authored a new book, The Sandy Ground Project, illuminating the journey to build the playgrounds, how each of the families of those who died participated in the program, and the lessons learned.
  • Rashad Jennings Foundation, an organization created and headed by New York Giants star running back Rashad Jennings.  The programming focuses on education, literacy and fitness.

Executive vice president Bruce Bobbins shared on the new division, “George Burns, once said, ‘When you stop giving and offering something to the rest of the world, it’s time to turn out the lights.’ While he was one of the greatest comedians in history, and certainly one of my favorite funnymen of all-time, his words have serious meaning to many, and to all of us at DKC.  With our new DKC Impact, we have the opportunity to ensure that worthy non-profits doing difference-making work on-the-ground don’t go dark, that they remain beacons of light to those in need by shining the public’s attention on them.”

Everyone who works at DKC has the opportunity to participate in DKC Impact. Each quarter the team will choose different non-profits to contribute PR expertise and insights to. “The organizations with which we will work will be those without the financial means for public relations but are doing incredible and impactful things on-the-ground. These organizations are providing real solutions to problems and improving the lives of the less fortunate, disadvantaged, disabled, victims of abuse and oppression, and others in need,” shared Cassidy.