Market research can help refine your understanding of important strategic business questions:
- What are the core demographic and psychographic segments of your target market?
- What are your audiences saying online? How do they say it, and who is driving the conversation?
- What motivates your customers, supporters, and evangelists to spread the word?
Our industry-leading research team can provide fast, inexpensive, and reliable research to help you:
- Shape the news for a new product launch
- Assess public opinion on important topics (we’ve been just 1 point away from actual election results in all of our electoral polling)
- Understand a new market or customer segmentation
- Evaluate event success, brand recall for sponsorship, or audience contours of big lists / communities
- Test ad messaging or branding options
- Focus group complex questions to dive deep into customer journeys and motivation
- Track and monitor public conversations to understand their true nature and make smart decisions about crisis (or non-crisis) communication strategy