CABOODLES

Case Study
CABOODLES

Case Study / CABOODLES

CABOODLES

Old School Cool

THE WHOLE KIT N’ CABOODLE!

THE WHOLE KIT N’ CABOODLE!

When Plano Synergy needed to refresh and relaunch the beloved ‘80’s brand Caboodles they came to the right place. From branding to social to influencers and public relations – our teams worked together to refresh and modernize the brand. By utilizing an aggressive community management strategy that targets new audiences, combined with a creative content strategy that re-connected the brand to its nostalgic roots, we’ve been able to jumpstart the craze for Caboodles. Additionally, HangarFour provided creative direction and design work for numerous projects including: social media content, product & packaging design, website content, video production, photoshoot direction and execution, and creative copywriting.

TOTALLY RAD PARTNERSHIPS

TOTALLY RAD PARTNERSHIPS

Adding to Caboodle’s exciting re-launch year, DKC and HangarFour secured and partnerships with Care Bears, Lip Smacker, Lisa Frank, and Olympic gymnast Simone Biles, along with a number of top-tier social influencers to reach more audiences and drive more sales.

Return on News

Return on News

200k

total engagements to date

769k %

Percentage increased total cross-channel engagements

30k

increased cross-channel audiences by over 30K

165%

Increased Caboodle’s engagement rate

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