To change the narrative during Pride 2021, HangarFour, leading job search platform, Indeed, and pop superstar, MIKA came together to promote inclusion in the workplace and on a world stage with The Soundtrack of Empathy.
Joining influencers and the team at Lady Gaga’s Born This Way Foundation, we invited our audiences to unite under the most universal platform there is– music. After watching a specially curated MIKA concert, listeners were invited to share personal stories on social media, create empathy playlists, and join a discussion on the importance of empathy in the workplace. Supplemental content was created to promote current LBGTQIA+ topics, like proper use of pronouns in the office.
A recent PR News Social Impact Award winner, this campaign enjoyed over 10% more engagement than anticipated, The Soundtrack of Empathy reached its $40K donation goal to the Born This Way Foundation with ease. Connecting with over 130 million individuals, the initiative become one of the largest digital Pride activations in 2021 to bring stories of acceptance to the forefront, for everyone.