Jul 1, 2015
Maximizing Return on News
It’s summertime in New York City and that means its time to get outside, enjoy the nice weather and celebrate two of our favorite pastimes – baseball and bike riding. Today, in support of the season, DKC helped Citi bring together two iconic New York City facets – the Mets and Citi Bike – to launch Citi Bike Sweepstakes, a unique social media campaign (developed by DKC Connect) centered on the new Mets-wrapped Citi Bikes, which will be in market for the month of July.
Fans and riders can enter the sweepstakes, by taking a photo of one of 50 Mets-wrapped bicycles that are placed across Citi Bike stations in the city and sharing it on Twitter or Instagram using #CitiBikeSweepstakes. One winner will be selected at random each day from July 1 to July 29, and have the chance to win special Citi Perks and Mets-themed prizes, including game tickets and branded backpacks and baseball hats. At the conclusion of the sweepstakes, one participant will win the chance to throw out the first pitch at Citi Field.
DKC kicked-off the month-long promotion with a PR event with Mets outfielder Curtis Granderson, Mrs. Mets and Citi Head of Global Public Affairs Ed Skyler outside Central Park.
Read more about the Sweepstakes in the NY Daily News and go to Mets.com/CitiBikeSweepstakes to see the official rules and details.
Photo Cred (Mark Von Holden/AP Images for Citibank)