A Business Leader’s Guide to Talking Tariffs
A report by 
Turn tariff confusion into clarity. Understand consumer perceptions to create actions and messaging that inform, reassure, and build brand trust.
70% of American consumers express a high level of concern about inflation. With price hikes looming due to upcoming tariffs, is your leadership prepared to address consumer backlash?
In today’s post-pandemic world, economic instability has become the new normal, forcing consumers to navigate steep price increases at every turn. With tariffs looming, causing costs to rise even further, how you communicate and act has never been more critical.
Navigating this moment correctly will not only benefit your business’s bottom line—it will define the trust and loyalty you’ve built with the communities you serve.
If you’re ready to strengthen your brand and stay ahead with clear, effective tariff messaging download A Business Leader’s Guide to Talking Tariffs today.
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Download DKC’s report to understand…
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The 3 best messages that build consumer confidence— even during tariff-driven price hikes
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Messaging mistakes that can undermine consumer confidence in your brand
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Strategies to reduce tension and mitigate consumer anger around price increases
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The specific actions consumers believe you should take to tackle tariff-driven price increases. These include, but are not limited to:
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Cutting executive pay (66%)
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Moving manufacturing to the USA (52%)
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Changing an impacted supply chain (51%)
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Among Key Findings...
Both Republican and Democratic consumers will place the blame for price increases on businesses
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DKC—A Business Leader’s Guide to Talking Tariffs
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