Creative Properties Public Relations
How do you keep iconic character brands like Marvel’s stable of Super Heroes, beloved children’s properties such as Thomas the Tank Engine and Barney, and evergreen favorites like Popeye in the limelight? Many smart companies that market character and brand intellectual properties have hired DKC to develop and launch innovative communications campaigns that keep these prized possessions top of mind among both consumer and business audiences. Creative Properties are valuable assets with earning power that can fade if they fall out of fashion.
DKC manages the public image of the most valued assets for the industry leaders, including Marvel, Hit Entertainment, American Greetings, Discovery, King Features and Big Tent Entertainment. From promoting new branded product launches to introducing refreshed looks and orchestrating re-launches, DKC knows the ins and outs of what works and how to make a media splash that reaches all audiences.