DKC Incite Produces “Smile Pretty Lounge” at Beautycon in Los Angeles

Luster Premium White’s “Smile Pretty Lounge” was a huge success at BeautyCon LA on August 16, 2014. Through the use of bright product displays, playful graphics, a show-stopping sparkle booth and charismatic brand ambassadors, we created an environment that captivated attendees of all ages. The line to experience our 3-Step activation was 20-deep and wrapped around the corner of our booth for much of the 8-hour day.Our brand team engaged with guests and discussed a variety of facts about the Pro Light System and other products, providing a deeper understanding of the brand.After guests sampled the Mouth Rinse, professional makeup artists upgraded their lip color at our Lip Bar. Then, the animated GIF booth allowed guests to take home a souvenir of their experience, as well post photos to Twitter and share them on other social media. Once guests finished the 3-step process they were surprised with the ultimate giveaway prize—the Pro Light Teeth Whitening System. Luster Premium White was mentioned in more than 265+ tweets, resulting in 350K+ estimated impressions and was included in over 27 Instagram posts, resulting in 20,100 impressions. This was due, in part, by postings from celebrity stylists & bloggers with significant social media presence. With 1,200 attendees sampling the mouthwash, 750 receiving the Pro Light System, 762 taking photos, 695 visiting our lip bar, and over 3,800 receiving the Luster Now! Instant Whitening Toothpaste, Luster stood out as one of the highlights of BeautyCon LA!