Nov 25, 2015
DKC’s PR team out of New York City successfully handled the launch of European fast-fashion retailer Primark‘s second U.S. store location. In advance of the retailer’s entry into King of Prussia Mall inPennsylvania, Refinery29 and Scream Queens‘ actress Keke Palmer hosted #ClubPrimania, a launch party celebrating the style staple’s arrival to the region.
DKC managed media outreach, securing attendance and media coverage from top national and regional outlets, fashion bloggers, and influencers. Refinery29 is a digital lifestyle media company that engages 25 million visitors each month, which fit perfectly with the ”Bold” and ”Fearless” descriptors that illuminated the event.
Later on in the evening, Palmer went on to perform her new single ”I Don’t Belong to You” for the VIP attendees. DKC’s PR team organized interviews with the special guests that entertained the crowd. From a performance of ”I Love It” by pop duo Icona Pop and the DJ set by The Misshapes, to the amazing runway style dance performance, the crowd was loving it! Guests were also treated to signature cocktails andhors d’oeuvres, while enjoying unique interactive fashion installations. Following the event, DKC executed post-event media outreach to herald the news of Primark’s store official opening on November 25. Congrats to all!