October ’24 Gen Z Top Trends

Gen Z Trends. 📈📉

With multiple social media platforms, influencers, celebrities, reality tv and more, it feels truly impossible to keep up sometimes. However, in our industry it’s vital we make an attempt to know what is happening, what people are talking about and how we can jump into the conversation. So here we are, helping you keep up with the trends, break down the trends and let’s be honest, have a little fun with the trends because much like the beloved baby hippo, Moo Deng, they won’t be cute forever.

Here’s what we’ve been following along with the past month.

Welcome back to social-media fall

This time of year marks the annual, almost religious, observance of “fall vibes” on our feeds🍂🧡🍁🖤

• Sweaters 🧥
• Pumpkin spice 🎃
• ✨And everything nice✨

Instagram used to own this season, but TikTok seems to be taking over

• Boo Baskets!  👻
• Strega Nona September 🍝
• The Ugg revival (specifically the Tazz slippers) 🛍️

Fall is perhaps the best example of the 💰 classic commodification (& TikTok aestheticization) of the seasons 🍁❄️🌸🌤️

• With honorable mentions to recent favorites like 🍅 Tomato Girl Summer + 🧣 Cozy Girl Fall
• But real ones remember our roots…(*cough cough* 🍁 Christian Girl Autumn)

Want to reach Gen Z? Just let them write your marketing script

📲🗣️The intergenerational use of Gen Z slang by boomers & brands is the newest marketing meme on TikTok

• The Northumberland Zoo just hits different 🦓 🐧🦁
• This bookstore has a “delulu section” 📚😵‍💫
• And according to the  Royal Armories Museum, Henry VIII was the original rizzler  😎🔥
• We’ve come so far from the days of “OK boomer” 🆗👴🏻

There’s a reason Chili’s is all over your FYP

🌶️Triple dipper & yap, anyone?🌶️

Chili’s has entered the digital fast lane thanks to its recent virality on TikTok:

• Mukbangs 🍔
• Girl’s Night Out 💅
• Even Alix Earle 🤳

Of course, their social media manager is cashing in. 🤑

But why are young people so obsessed?

• Maybe it’s the price point 💰
• Maybe it’s the comfort food 🍽️
• Or maybe its because your troubles just disappear when you touch those golden peppers 🌶️

The October Theory

🤔Is October 1 the new January 1? 🤔

Remember those resolutions you set at the beginning of the year? You have 3 months left to see them through.

• Better get movin! 🏃‍♀️🏃‍♀️🏃‍♀️

The “October theory” on TikTok has people treating Oct 1 like it’s New Year’s Day.

• 🎬🙏👀“There are plot twists, plot thickens, new opportunities & characters appear – life CHANGES in October.”

Gen Alpha in one word?

It’s brainrot. 🧠 🦠😵‍💫

• “If there’s one word that’s most associated with Gen Alpha right now, it might be “brainrot”
  • An umbrella term to describe being extremely online 📲
  • Example: If a 12 year old ever calls you a “Skibidi Ohio rizzler”, they’re too far gone 😔

Some brainrot terms are even being banned from classrooms.

🔥Hot🔥 Take

Is brainrot just a way for kids to cope and find humor in these chaotic times? Who’s to say?!