March ’25 Gen Z Top Trends

March Top Trends 📈📉

From Substack’s timely takeover to The White Lotus shaping our summer mood boards, we’re always unpacking how what we’re reading and watching translates into our lives IRL. And with Gen Z rewriting the rules of online presence, this month’s trends come with an air of mystery…here’s what’s making waves in March:

✍️📚😎All the cool girls are on Substack ✍️📚😎

These days everyone seems to be migrating over to the publication platform

• Because let’s be real, Gen Z isn’t flipping through the Sunday paper.  They’re reading:
  • After School by Casey Lewis 
  • Feed Me by Emily Sundberg
  • Sh*t you should care about 
  • ICYMI by Lia Haberman 
  • The Weekly by Gabby Whiten
  • & more….
• It’s where we go to get gossip, get recs, and get cultured
  • Carrie Bradshaw would have loved it here.
• And brands are getting the memo, too
  • The RealReal just launched ‘The RealGirl’ (which we can’t wait to read)
  • Beauty brand Saie and wellness brand Loftie are also churning out content
• Media, writers, creatives, influencers, consumers, etc.
  • If you’re not on Substack, wyd??

🌴It’s time to unpack everything The White Lotus🌴

HBO Sundays  are so back with The White Lotus Season 3 

• But let’s chat about the chokehold that our favorite destination drama has on us…
• We all know about the ‘White Lotus Effect’ – how TV shows influence the way we travel
  • Thailand’s Koh Samui resort is already getting a boost in interest from IRL tourists
  • This season’s self-care-focused themes are boosting wellness tourism trends, too
• It’s not just travel: ”White Lotus-core” is emerging as summer’s preferred fashion aesthetic
  • We’re channeling opulent, maximalist resort wear everywhere
  • Fans are even taking to Reddit to track down exact pieces from the show
• Season 3’s stars are also capturing everyone’s attention
  • Skims just launched a collab with our favorite frat boy turned corporate nepo baby, Saxon (aka real-life nepo baby, Patrick Schwarzenegger)
  • Piper, nooooo! The internet is obsessed with Parker Posey’s accent
    • Naturally, TikTok is already busy remixing her iconic lines

The new Gen Z status symbol? 📵Being offline📵

In a world where oversharing has become the norm, a quiet counterculture is emerging…Digital minimalism 

• Yes, that’s right: being super online is now becoming super uncool
  • Oversharing is out, privacy is in.
  • Instead of hyper-curated, public-facing content, people are leaning into:
    • Private group chats
    • Finstas and burner accounts 
    • Instagram’s Close Friends lists
  • Because, tbh, in 2025 – mystery is emerging as the ultimate flex 

🤩💰The rise of the ‘IT’ sweatshirt🤩💰

Oversized fits, limited edition drops, and a convenient $125 price tag 🤑

• Dozens of different digitally native, creator-led brands with cult followings have turned the basic sweatshirt into a must-have item for much of Gen Z
  • “It’s the new cool girl outfit”
• Sweatshirts from Parke, Anine Bing, Dairy Boy, Sport & Rich, The Bar, Daily Drills & more are some of the hottest items online rn
  • Is it the virality? Is it the scarcity-driven hype? Is it the influencer stamp of approval?
  • We’re not sure (but we kind of want one, too)