public relations and outreach campaign was an astounding success. Over 11 million viewers tuned in on premiere night, and through media relations, strategic partnerships andevents, the campaign garnered over 4 billion impressions with a corresponding publicity value of morethan $345 million.The Roosevelts was the 3rd highest-rated Ken Burns film ever andproduced his best rating since 1997, reaching over 33 million viewers.
Roosevelt-related tourism also increased as a result of the publicity campaign, with a25% increase in visitors to the FDR National Historic Site in Hyde Park the week of the broadcast.