Case Study
NYU Langmore Health

Case Study / NYU Langmore Health

NYU Langmore Health

Face + Hands Transplant: On the Cutting Edge of Medicine

On the morning of February 3, 2021, world-renowned NYU Langone Health surgeon, Dr. Eduardo Rodriguez, revealed to the world that the institution had successfully transplanted two hands and a face onto a severely burned 22-year-old patient.

The surgery—performed over two days in August 2020—included transplanting both hands and the full face of a single donor. It marked the world’s first successful combination transplant case of its kind.

DKC was tasked with publicizing this cutting-edge surgery, which required flawless execution of confidential, embargoed-style pitching followed by organizing a massive virtual press conference during the still raging COVID-19 pandemic.

DKC secured more than 1,600 media placements, resulting in excess of 3.5 billion media impressions, as well as more than 90 MM social media impressions.

Return on News

Return on News

90.6M+

Social media impressions

3.6B+

Overall media impressions

1,644

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