Jul 30, 2009
Maximizing Return on News
Welcome to DKC’s blog. After years of counseling our clients about the most effective ways to present their brands online, we are going to start taking our own advice.
Our newly renamed digital division, DKC Connect, offers our clients a full range of innovative, creative solutions for developing and managing web sites and blogs, maximizing social networking and online video, and deploying high impact SEO campaigns. All the while, our own web presence was decidedly 1.0. So the medium may be new to dkcnews.com, but the themes we cover will be very recognizable to those familiar with our work.
The DKC blog will tap into our energetic, intelligent and culturally in-touch professionals who are as plugged in to popular culture as they are to the corporate boardroom or congressional hearing room. Collectively forming the backbone of our firm, the folks who will post here are responsible for our reputation among marketers, institutions, individuals in crisis and industry colleagues as the smartest, most creative and most effective public relations firm in the United States. And did I mention how modest we are?
In the coming weeks, you’ll be hearing from Joe DePlasco about his journey through Yosemite National Park in which he and filmmakers Ken Burns and Dayton Duncan channeled the spirit of 19th Century conservationist John Muir; Louise O’Brien on how Twitter is influencing the travel industry; Krista Pilot on the role of consumer sentiment in corporate sustainability efforts; and other DKC voices on communications matters large and small.
We see the blog as a worthy complement to our new website. With more information about DKC and an easy to follow, multi-navigational layout, the site allows visitors to move quickly from a topline view of DKC to a more granular level, offering everything you want to know about DKC and more. The site also includes quick links to our social media pages on Facebook, LinkedIn and Twitter.
So we hope you’ll check back often, subscribe to our RSS feed and let us know what you think about the blog and the new site in our comments section. Happy reading”¦