FaZe Clan Winning the Pop Culture Game

Esports to Entertainment

Starting in May 2019 DKC took on the challenge of transforming the dominating FaZe Clan team into a leading entertainment brand and culture driver. They took the team and the players beyond their gaming roots and inserted them right into pop culture zeitgeist. Feeding their 214 million fans with creative and relevant content, the DKC has positioned FaZe Clan as a top contender with some of today’s leading media and entertainment entities. The DKC team handles all corporate storytelling, executive thought leadership, strategic partnerships and crisis communications for FaZe Clan.

Collabs and Creativity Power FaZe Clan’s Success

As part of our ongoing storytelling campaign for FaZe Clan, the DKC team recently announced their first female gamer (EWOK) and supported their first pop up experience featuring collaborations with Offset, KAPPA and Champion, as well as, powerhouse investors. These stories, and many more along the way have resulted in a collection of high power placements including New York Times, USA Today, Bloomberg BusinessWeek, CNN, THe Verge, Forbes, Washington Post, among others.

Return on News

1 Billion

total impressions across all FaZe Clan initiatives to date

15

Events and/or collaboration releases executed

21

National news stories

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