DKC Analytics

Mike Moschella is the Executive Director of DKC Analytics. Prior to launching DKC Analytics, Mike spent a decade advising the voter targeting and organizing efforts of pro-democracy movements and political parties around the globe. He played a key role in paid media targeting in the 2004, 2008, and 2012 US Presidential cycles, and has been named to Campaigns and Elections top 10 rising stars of politics, and top 50 campaign influencers in America. Mike is a proud Boston native and spends most of his spare time obsessing about Boston sports and collecting way too much whiskey.

Nathan Adams leads the digital marketing arm of DKC Analytics. Joining DKC from NationBuilder where he served as Director of Politics & Advocacy, Nathan worked closely with some of the country’s largest political organizations to execute cutting-edge digital strategies. At DKC, Nathan oversees clients ranging from small nonprofits to professional sports teams, and Fortune 500 companies. Nathan was raised outside of Philadelphia, PA and is a fan of craft beer, Disney, and the Philadelphia Eagles. He earned his undergrad from Ramapo College and his MBA with a concentration in digital marketing from the University of Illinois.

Kelsey leads DKC Analytics’ B2B efforts, managing some of the largest B2B lead generation ad spends in the world. Before joining the Analytics team at DKC, Kelsey was a Senior Account Executive at kglobal, supporting the U.S. Navy Office of Information (CHINFO), where she coordinated communications campaigns for the Navy, provided daily analysis of emerging topics and recommended engagement strategies, and monitored the impact of the Navy’s digital media efforts. In her spare time, Kelsey loves a good book, running the occasional half marathon, and trying out new recipes.

Nathan Tran-Trinh has a bachelor’s degree in mathematics and political science and a minor in economics from UMass Amherst. He has co-coordinated a Boston Public Schools walkout of multiple thousands over budget cuts, lobbied for progressive change at local government halls several times over the past 7 years, and assisted in updating the district’s code of conduct to modern standards. Some of Nathan’s hobbies include community organizing, music performance, media analysis, and rhythm gaming. His research interests include Statistics & Econometrics, Data Communication and Visualization, Experiments in Media and Politics, and Survey Research.

Aaron Kats joined the DKC Analytics team as a Digital Marketing Strategist. His previous work experience includes an internship at DKC, where he supported PR and Digital Strategy projects, as well as an internship at Rely Home, Inc, where he reported to the CFO with duties ranging in Finance, Accounting, & Business Performance KPIs. Aaron holds a BS in Management & Business, as well as a minor in Environmental Studies from Skidmore College, where he also played varsity baseball. Aaron was born and raised in Princeton, NJ, is an avid sports fan, loves animals, and is an expert card collector.

Apurva Sarkar is a Digital Marketing Strategist in the Analytics department at DKC. Prior to joining DKC Analytics, Apurva was an SEO Analyst at AdLift where he worked on technical and content oriented site optimizations for numerous tech companies. As a strategist, Apurva assists clients in the implementation of paid and organic digital marketing strategies. An alumnus of the University of Illinois at Urbana-Champaign, Apurva enjoys photography, playing video games with friends, and all things sports in the Bay Area.

Dan Beim is a Senior Data Strategist at DKC. Dan has a wide range of experience when it comes to market research and the world of data. During his time at Syracuse, he worked for the university’s athletic department, conducting a range of both descriptive and predictive analysis in the realm of ticketing analytics. Now at DKC, Dan applies his data oriented skill set towards survey analysis and digital marketing report automation. Dan was born and raised in New Jersey, but has adopted New York as his second home.

Cate Casparius is an Affiliate Marketing Strategist at DKC with a passion for creativity and innovation in the marketing space. She brings experience from Excel Sports Management, where she worked in brand marketing supporting some of the leading brands in the sports industry. Cate is a Virginia Tech graduate with a degree in Marketing Management. Originally from Connecticut, she now lives in Hoboken and enjoys spending time with family and friends, trying new workout classes, and exploring NYC’s best coffee spots.

Alex Mullins is the Senior Digital Marketing Strategist for DKC’s media team, bringing a deep understanding of digital media, scalable programs, and client relations. Prior to joining DKC, Alex spent four years in the pharmaceutical marketing industry, where he specialized in both direct-to-consumer (DTC) and healthcare professional (HCP) niche targeting. Alex holds a degree in Marketing with a concentration in Advertising Strategy from the University of Scranton. Based out of DKC’s NYC office, Alex enjoys golfing, spending quality time with his family, and catching as many live concerts as possible.

Hanna Kron leads DKC’s affiliate marketing efforts. Prior to joining DKC, she spent the past five years at the forefront of affiliate marketing innovation, managing a diverse portfolio of DTC affiliate programs across fashion, lifestyle, wellness, CPG and more. Hanna is a Virginia Tech graduate with a degree in Marketing Management and a concentration in digital marketing strategy. Her expertise includes scaling affiliate programs, leading teams, and fostering partnerships with publications, platforms, influencers, and talent agents. Originally from Connecticut, Hanna has spent the last four years in San Diego and recently returned to the east coast and moved to New York. Outside of work, she enjoys fashion, fitness, and discovering new restaurants.