DKC Analytics

DKC Analytics

DKC Analytics

DKC Analytics builds a bridge between data and messaging. Our team brings together data scientists, market researchers, and media buyers who understand how data should inform and, for us, insights must be practical and applicable. Our chosen tools are technology, math, code, access to deep data, and smart research.

Services

The deck is increasingly stacked against organic-only content strategies, while the major social media pillars are rapidly incentivizing paid/ promoted content. As digital media matures, we’ve seen a proliferation of ad placement and targeting options, and even payment strategies. Effective execution requires constant attention and experienced hands. And, when the dust settles, smarter math and better data always wins the day. We execute on 15 different paid content platforms, including all of the major social media paid content networks.

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DKC Analytics is the go-to team for smart, fast, scientific, and cost-effective market research for dozens of world-leading companies. We’re ready and waiting…to provide that extra data point to get a reporter on the line or make a presentation shine, the tracking you need for key business metrics, or the important insight you want from a specific type of customer.

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We create a customized data infrastructure for each client. Our coding is done in-house (no short cuts). We can operate within any major existing platforms, CRM, or CMS. Your target consumer might really be 4, 5, or 6 different types of consumers… each with different preferences, media consumption patterns, and emotional responses to your message. Combining robust consumer data, survey research, and advanced statistical cluster algorithms, we can lay out a simple-but-effective strategic roadmap to accomplish your growth goals.

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Better positioning in search engines, both via paid and organic growth, will better position an organization by reaching new audiences of people, or capitalizing on known target audiences. Finding those who are already looking for a company’s products or offerings is pivotal to cost-effective growth in both the B2C and B2B space.

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Certifications

DKC Analytics has extensive certifications across Meta (Facebook / Instagram), Google, Twitter, LinkedIn & More

Team

Mike Moschella

Executive Director

Mike Moschella is the Executive Director of DKC Analytics. Prior to launching DKC Analytics, Mike spent a decade advising the voter targeting and organizing efforts of pro-democracy movements and political parties around the globe. He played a key role in paid media targeting in the 2004, 2008, and 2012 US Presidential cycles, and has been named to Campaigns and Elections top 10 rising stars of politics, and top 50 campaign influencers in America. Mike is a proud Boston native and spends most of his spare time obsessing about Boston sports and collecting way too much whiskey.

Mike Moschella

Executive Director

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Mike Moschella is the Executive Director of DKC Analytics. Prior to launching DKC Analytics, Mike spent a decade advising the voter targeting and organizing efforts of pro-democracy movements and political parties around the globe. He played a key role in paid media targeting in the 2004, 2008, and 2012 US Presidential cycles, and has been named to Campaigns and Elections top 10 rising stars of politics, and top 50 campaign influencers in America. Mike is a proud Boston native and spends most of his spare time obsessing about Boston sports and collecting way too much whiskey.

Nathan Adams

Senior VP, Head of Digital Marketing

Nathan Adams leads the digital marketing arm of DKC Analytics. Joining DKC from NationBuilder where he served as Director of Politics & Advocacy, Nathan worked closely with some of the country’s largest political organizations to execute cutting-edge digital strategies. At DKC, Nathan oversees clients ranging from small nonprofits to professional sports teams, and Fortune 500 companies. Nathan was raised outside of Philadelphia, PA and is a fan of craft beer, Disney, and the Philadelphia Eagles. He earned his undergrad from Ramapo College and his MBA with a concentration in digital marketing from the University of Illinois.

Nathan Adams

Senior VP, Head of Digital Marketing

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Nathan Adams leads the digital marketing arm of DKC Analytics. Joining DKC from NationBuilder where he served as Director of Politics & Advocacy, Nathan worked closely with some of the country’s largest political organizations to execute cutting-edge digital strategies. At DKC, Nathan oversees clients ranging from small nonprofits to professional sports teams, and Fortune 500 companies. Nathan was raised outside of Philadelphia, PA and is a fan of craft beer, Disney, and the Philadelphia Eagles. He earned his undergrad from Ramapo College and his MBA with a concentration in digital marketing from the University of Illinois.

Kelsey Fish

Vice President, Digital Marketing & Analytics

Kelsey leads DKC Analytics’ B2B efforts, managing some of the largest B2B lead generation ad spends in the world. Before joining the Analytics team at DKC, Kelsey was a Senior Account Executive at kglobal, supporting the U.S. Navy Office of Information (CHINFO), where she coordinated communications campaigns for the Navy, provided daily analysis of emerging topics and recommended engagement strategies, and monitored the impact of the Navy’s digital media efforts. In her spare time, Kelsey loves a good book, running the occasional half marathon, and trying out new recipes.

Kelsey Fish

Vice President, Digital Marketing & Analytics

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Kelsey leads DKC Analytics’ B2B efforts, managing some of the largest B2B lead generation ad spends in the world. Before joining the Analytics team at DKC, Kelsey was a Senior Account Executive at kglobal, supporting the U.S. Navy Office of Information (CHINFO), where she coordinated communications campaigns for the Navy, provided daily analysis of emerging topics and recommended engagement strategies, and monitored the impact of the Navy’s digital media efforts. In her spare time, Kelsey loves a good book, running the occasional half marathon, and trying out new recipes.

Amaya Serbia

Digital Marketing Strategist

Amaya joined the DKC Analytics team as a Digital Marketing Specialist after graduating with a degree in Marketing and Social Media from Ohio University. Raised all over the United States, Amaya spent most of her childhood in the Northern Virginia area. In her free time she enjoys spending time outdoors, reading, and baking. At DKC, Amaya assists a handful of diverse clients and their digital marketing needs. She looks forward to continuing her professional growth at DKC and learning all about the digital marketing world.

Amaya Serbia

Digital Marketing Strategist

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Amaya joined the DKC Analytics team as a Digital Marketing Specialist after graduating with a degree in Marketing and Social Media from Ohio University. Raised all over the United States, Amaya spent most of her childhood in the Northern Virginia area. In her free time she enjoys spending time outdoors, reading, and baking. At DKC, Amaya assists a handful of diverse clients and their digital marketing needs. She looks forward to continuing her professional growth at DKC and learning all about the digital marketing world.

Nathan Tran-Trinh

Survey Analytics Associate

Nathan Tran-Trinh has a bachelor’s degree in mathematics and political science and a minor in economics from UMass Amherst. He has co-coordinated a Boston Public Schools walkout of multiple thousands over budget cuts, lobbied for progressive change at local government halls several times over the past 7 years, and assisted in updating the district’s code of conduct to modern standards. Some of Nathan’s hobbies include community organizing, music performance, media analysis, and rhythm gaming. His research interests include Statistics & Econometrics, Data Communication and Visualization, Experiments in Media and Politics, and Survey Research.

Nathan Tran-Trinh

Survey Analytics Associate

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Nathan Tran-Trinh has a bachelor’s degree in mathematics and political science and a minor in economics from UMass Amherst. He has co-coordinated a Boston Public Schools walkout of multiple thousands over budget cuts, lobbied for progressive change at local government halls several times over the past 7 years, and assisted in updating the district’s code of conduct to modern standards. Some of Nathan’s hobbies include community organizing, music performance, media analysis, and rhythm gaming. His research interests include Statistics & Econometrics, Data Communication and Visualization, Experiments in Media and Politics, and Survey Research.

Aaron Kats

Digital Marketing Strategist

Aaron Kats joined the DKC Analytics team as a Digital Marketing Strategist. His previous work experience includes an internship at DKC, where he supported PR and Digital Strategy projects, as well as an internship at Rely Home, Inc, where he reported to the CFO with duties ranging in Finance, Accounting, & Business Performance KPIs. Aaron holds a BS in Management & Business, as well as a minor in Environmental Studies from Skidmore College, where he also played varsity baseball. Aaron was born and raised in Princeton, NJ, is an avid sports fan, loves animals, and is an expert card collector.

Aaron Kats

Digital Marketing Strategist

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Aaron Kats joined the DKC Analytics team as a Digital Marketing Strategist. His previous work experience includes an internship at DKC, where he supported PR and Digital Strategy projects, as well as an internship at Rely Home, Inc, where he reported to the CFO with duties ranging in Finance, Accounting, & Business Performance KPIs. Aaron holds a BS in Management & Business, as well as a minor in Environmental Studies from Skidmore College, where he also played varsity baseball. Aaron was born and raised in Princeton, NJ, is an avid sports fan, loves animals, and is an expert card collector.

Apurva Sarkar

Digital Marketing Strategist

Apurva Sarkar is a Digital Marketing Strategist in the Analytics department at DKC. Prior to joining DKC Analytics, Apurva was an SEO Analyst at AdLift where he worked on technical and content oriented site optimizations for numerous tech companies. As a strategist, Apurva assists clients in the implementation of paid and organic digital marketing strategies. An alumnus of the University of Illinois at Urbana-Champaign, Apurva enjoys photography, playing video games with friends, and all things sports in the Bay Area.

Apurva Sarkar

Digital Marketing Strategist

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Apurva Sarkar is a Digital Marketing Strategist in the Analytics department at DKC. Prior to joining DKC Analytics, Apurva was an SEO Analyst at AdLift where he worked on technical and content oriented site optimizations for numerous tech companies. As a strategist, Apurva assists clients in the implementation of paid and organic digital marketing strategies. An alumnus of the University of Illinois at Urbana-Champaign, Apurva enjoys photography, playing video games with friends, and all things sports in the Bay Area.

Daniel Beim

Senior Data Scientist

Dan Beim is a Senior Data Strategist at DKC. Dan has a wide range of experience when it comes to market research and the world of data. During his time at Syracuse, he worked for the university’s athletic department, conducting a range of both descriptive and predictive analysis in the realm of ticketing analytics. Now at DKC, Dan applies his data oriented skill set towards survey analysis and digital marketing report automation. Dan was born and raised in New Jersey, but has adopted New York as his second home.

Daniel Beim

Senior Data Scientist

Dan Beim is a Senior Data Strategist at DKC. Dan has a wide range of experience when it comes to market research and the world of data. During his time at Syracuse, he worked for the university’s athletic department, conducting a range of both descriptive and predictive analysis in the realm of ticketing analytics. Now at DKC, Dan applies his data oriented skill set towards survey analysis and digital marketing report automation. Dan was born and raised in New Jersey, but has adopted New York as his second home.

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